Creation metaverse 101: What Can You Actually Create in a Metaverse?

We are now living in a pre-metaverse era of intense development, when both anticipation, disbelief, enthusiasm, profiteering and criticism are growing incrementally with each day of waiting. There’s a lot of speculation about the coming metaverse for now, and it’s difficult for people who aren’t directly involved with building to know what’s real and what’s not. For us, one of the questions we hear the most is regarding the creation metaverse topic.

Especially for content creator communities, the possibilities that will be opened up by the metaverse are of particular interest. Analyst reports all over (Forbes, CoinTelegraph or Nasdaq, to name only a few) pinpoint to the fact that metaverse creation will take the industry to unprecented highs. And no, the metaverse does NOT mean Meta, automatically. The web 3.0 has the potential to change the life of individual contributors (like content creators) for the better, but it won’t happen under Big Tech’s boot.

What is a creation metaverse?

As metaverse news and announcements flood our story feeds, vying for our interest in the attention economy we’re living in, it seems that not a day goes by without hearing something about the metaverse. A few critics say (and sometimes rightly so) that we’re still got a long way to go before we can start enjoying the web 3.0 in its full spectrum of features. But seeing all the announcements of major tech companies so invested in making the metaverse a reality sure makes it feel more real already.

A metaverse, in broad terms, can be defined as any online space where you feel immersion, interaction in real-time and have agency as an user. There are plenty of proto-metaverses out there, from MMORPGS to sandbox games like Minecraft or worlds within worlds like Roblox, but you know what we mean. In the works now are several interesting metaverse projects that will take the web3 out of the gaming niche and expand it into other areas of life, from business to beauty, fashion, customer care, healthcare and more. Inevitably, many of these include creation and user creativity among their building blocks.

If that’s the definition of a metaverse, what is a creative metaverse, to take a deeper look at our niche?

A creation metaverse is an interactive and immersive space where you can also create things, as an user with complete agency under

What can you do in a creation metaverse?

We may not know much yet about the metaverse on the grad scale of things, down to the nitty-gritty details, but what we can anticipate beyond the shadow of a doubt is how it’s going to make creativity boom. We at Meta Studio in particular actually know our market pretty well and we can say with the utomost confidence that the era of content creators has just begun to dawn, and it will all be thanks to metaverse technology.

Why will the metaverse be so good for creation and creators?

· User agency and freedom — it’s an old principle, but one which has never stood truer: creativity needs freedom in order to thrive, and the current platforms for content creators don’t offer enough of it;

· The most immersive web experience yet — stronger meta-real vibes that put you at the heart of the story you are building in the creation metaverse;

· Decentralized empowerment — the DAO community standards that metaverses will be built on bring true flexibility, and thus empowerment to the table: content creators will be able to bring in assets from other mediums and reshape them as they see fit.

These reasons are actually the same principles that constitute the very pillars of Meta Studio’ community of content creators, and they will also will apply across all metaverse worlds, making the web 3.0 a great place for all creative professionals.

Is it still difficult to imagine? Try thinking about the metaverse as a virtual appendix to the physical world. Just like in real life, you can build or create a huge variety of things and goods, with the proper tools and resources.

Here’s a run-down of things you will be able to create in the metaverse:

#1. Creative AR / VR assets on top of the physical world

Think of them as visual creations that come on top of a real-world object or person as a virtual addition. From 3D objects projected from the metaverse onto your coffee table, as Sahil Nawaz, founder of Meta Builder was just telling us about in our latest episode of #MetaverseTalks, to fantasy makeup filters applied to your own person, sky’s the limit!

#2. Virtual goods for your avatar and metaverse presence

Since we’ll be spending some time in the metaverse (an hour per day, on average, by 2026, Gartner studies say), personal enhancement will come as a natural desire. From virtual clothing and fashion items to better convey your personality through your avatar and on to other virtual objects for the space your inhabit in the metaverse, your personal brand will be built through web3, and that requires creative work. If you’re a content creator, you’ll probably want to create a customized studio in Meta Studio, too!

#3. Lands and everything on them

This is an area of creation metaverse actions that is already pretty mainstream, though highly speculative for now. But you’ve probably already seen the Gold Rush happening as we speak surrounding ‘real estate’ in the metaverse, from celebs buying their own plots or opening concert venues there to all the companies and fans rushing to buy the virtual land plots immediately next to where the action is.

If lands are to be created, bought, and sold in the metaverse, then so is everything else on top of them. You’re not going to leave those empty now, right? From unique landscapes to buildings, everything in them and events taking place, creators are going to have a lot of building to do in the metaverse!

#4. Games, movies, stories and entertainment

In a creation metaverse, visuals are just the beginning. All good creative goods encompass multiple aspects of creativity, connected together through the best one: storytelling. Think of all the things getting produced right now in the creative industries and imagine that the same type of assets will also be created in the metaverse, but better. Not because of any technical superiority of the web3 medium per se (especially since in the beginning it won’t be that great, maybe), but because of the inherent freedom and decentralized autonomy guaranteed for creators.

#5. Classic creative deliverables, virtualized

Let’s not forget the typical goods that most content creators deliver on a daily basis, from written articles to photography, music, copy, visual design and so on. All of these will be able to be sold as NFTs (making them more secure through the power of the smart contract) in a way that will be less predatory for the creation metaverse workers, as opposed to how creators are now often exploited.

In other words, the creation metaverse will be the most important aspect of the coming web 3.0, and it will provide a huge empowerment boost for artists and creators.

Decentralized autonomy is just the beginning. Immersion and the engagement of users that will keep returning to spend time there will then be the fuel that will make creation in the metaverse skyrocket. The old creative industries will not die, just merge with the newest medium: the metaverse.